The Social Footprint Index has been created to empower people and enterprises to make their purchasing decisions armed with more information than just features and price. The Index makes opaque information transparent and helps to let people make decisions that align with not just their wallet but their values.
The Social Footprint Index is a boon to organisations that are already incorporating direct social giving into their business.
But the Social Footprint Index is not an anti-business movement. We value the contribution that corporations make to society and we know that it can difficult to stand out in a crowded marketplace, especially in commodified industries.
The Social Footprint Index is a boon to organisations that are already incorporating direct social giving into their business. Currently, it’s hard to get the word out about the good work and organisation is doing. With the Social Footprint Index and the MyFootprint app, the higher-ranked on the index a company is, the more likely members of the movement are to switch over to them.
The Social Footprint Index is a movement, one made up of individuals that are active, engaged, and aware of the power of the decisions they make. Companies that rank highly on the Social Footprint Index have tangible proof that they are pro-social corporate citizens that actively care about the society in which they operate.
For companies that could do better with their social giving, the Social Footprint Index provides real marketplace data that shows the positive impact to customer acquisition that direct social giving can provide. When giving back to society shows up on the bottom line, the CFO will be as happy and engaged as the new customers.